MOSCHINO
- marleetaylor
- Feb 18, 2016
- 2 min read

Moshino is a brand of luxury Italian ready-to-wear clothing, created in the 1980's by Franco Moschino. The brand has become famous for it's iconic use of bold imaging, text, and color incorporated in each design. The brand is now run by Rosella Jardini, Moshiono's former assistant. You may have recognized this brand in the opening ceremony of the 2006 winter olympics, Kylie Minogue's Showgirl- The Greatest Hits Tour, Madonna's Sticky and Sweet Tour, and many outfits for Lady Gaga's Born This Way Ball. Clebrities such as Miley Cyrus, Ariana Grande, Katy Perry, Amber Rose, and The Kardashion sisters, have been seen wearing Moshino clothes on an every day occasion. The brand consists of three labels; Moschino, Moschino Cheap and Chic, and Love Moschino. The label Moschino is the women's and men's main line. Moschino Cheap and Chic is the secondary line, created a few years after the original. Lastly, Love Moschino, also known as Moschino jeans, is the men's and women's diffusion line. In addittion to clothing, Moschino has accesories, jewelry, watches, perfume, cosmetics, and even helmets. Moschino even opened its own concept hotel named Mansion Moschino. The brand is primarily sold in Italy and other parts of Europe, but is still a well known brand with only 6% of it's sales made in the United States.
The featured collections being sold on moschino.com, as of February 2016, are powerpuff girls, moschino racing, bear credit card, shopping fever, super moschino, and barbie. The powerpuff collection contains designs plastered with images of the iconic cartoon network powerpuff girl charcters. The moschino racing collection is a menswear line inspired by NASCAR. The bear credit card colection is pretty self explanatory in the fact that the collection's garmets are all in a gold design made to look like the face of a bear on a credit card. The shopping fever collection is made up of black, white, and pink designs displaying the iconic boxy shopping bag logo. Many items in this collection are a very litterally made to look like a shopping bag worn as clothing. The super moschino collection features designs with the character mario from super mario brothers. This collection also contains many luxury handbags with mario encorporated patterns. Lastly, is my personal favorite, the barbie collection. The image above features the 2014 barbie collection on the runway. This collection is chic and girly while still having a bold and luxurios edge. The current collection is made up of black, white, and gold clothing displaying the classic barbie doll image.
Moschino clothing is in no way practical or affortable. Individual clothing items range from $250 to over $3,000, while purses and other accessories can reach much higher costs. Despite the cost, Moschino is an amazingly made, bold, luxurious, ready-to-wear brand, perfect for any high class edgy chick!
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